Honda HR-V #1 SUV with First-Time & Gen Z Buyers

2023 Honda HR-V People Loading Bench In Trunk

The 2024 Honda HR-V, with its fun driving experience, is now on sale at a starting price of $24,100 (MSRP) for the HR-V LX (excluding the $1,295 destination charge). This SUV has captured the hearts of first-time and Gen-Z buyers, making it the most popular SUV in America1. Perfectly tailored for young and active individuals seeking a sporty driving encounter, the HR-V offers generous space and utility for exciting weekend adventures. To conquer rough terrains with ease, the 2024 HR-V provides the option of Real Time All-Wheel Drive (AWD) with Intelligent Control™, available from $25,600 (excluding the $1,295 destination charge).

Boasting a stylish and athletic design, the award-winning second-generation HR-V continues to attract a new wave of customers to the Honda brand. It has become a preferred choice among multicultural buyers, firmly establishing its position as the industry’s leading SUV among Hispanic consumers2. Moreover, the HR-V dominates the fiercely competitive subcompact SUV segment, boasting the highest percentage of Millennial customers, with more than one-third of all HR-Vs being purchased by Gen Y3. With its spacious and feature-rich interior, the HR-V further solidifies its appeal to a diverse range of buyers.

2024 Honda HR-V Pricing & EPA Fuel Economy Ratings

Trim MSRP4 MSRP Plus $1,2955 Destination Charge EPA Mileage Rating City/Hwy/Comb6
LX (FWD) $24,100 $25,395 26 / 32 / 28
LX (AWD) $25,600 $26,895 25 / 30 / 27
Sport (FWD) $26,200 $27,495 26 / 32 / 28
Sport (AWD) $27,700 $28,995 25 / 30 / 27
EX-L (FWD) $28,200 $29,495 26 / 32 / 28
EX-L (AWD) $29,700 $30,995 25 / 30 / 27
Source: Honda Media Newsroom
1Source: Strategic Vision New Vehicle Experience Study, 2022
2Source: Strategic Vision New Vehicle Experience Study, 2022
3Source: Strategic Vision New Vehicle Experience Study, 2022
4Manufacturer’s Suggested Retail Price (MSRP) excluding tax, license, registration, premium paint, $1,295 destination charge and options. Dealer prices may vary.
5MSRP plus $1,295 destination charge, excluding tax, license, registration, premium paint and options. Dealer prices may vary.
6Based on 2024 EPA mileage ratings; Use for comparison purposes only; your mileage will vary depending on how you drive and maintain your vehicle, driving conditions, and other factors.