Honda Named “Best Value Brand” by Kelly Blue Book
We are delighted to announce that Honda has once again been recognized by automotive authority, Kelly Blue Book (KBB) as the “2016 Best Value Brand”. This makes the fifth year that Honda has received this award. Based on market research data collected by KBB from over 12,000 in-market vehicle shoppers, Honda continues to be the preferred brand offering the best value for the price.
Each year Kelley Blue Book examines consumer automotive perception data through its Strategic Insights’ Brand Watch study. The study measures brand and model perception data to offer insight into how shoppers perceive important factors driving their purchase decisions. Study participants are non-luxury brand shoppers who provide feedback about the perceived value of specific Honda models and the familiarity of the Honda brand.
“Our Kelley Blue Book expert vehicle reviewers consistently praise Hondas for their overall excellence and strong value story, so it is not surprising that car shoppers feel the same way, naming Honda as Kelley Blue Book’s Best Value Brand again this year,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. “Based on the brand’s legendary quality and reliability, Honda previously won that title in 2015, as well as 2011 – 2013.”
Ed Voyles Honda Dealership offers the complete lineup of new Hondas for sale in the Atlanta, GA area. We have a great selection of cars, minivans and SUVs to choose from and invite you to come test drive one of these “Best Value Brand” models soon.